Volumizing Lift Thickening Shampoo — Clear Amber Pump

Fine hair goes flat for two reasons: too much weight on the fibre and not enough body at the root. This formula avoids both — no heavy conditioning agents, and a light cationic polymer that deposits a thickening film on each strand so hair looks and feels fuller. Hydrolysed wheat protein and biotin reinforce the fibre, and the wash leaves the root area clean enough that volume actually holds through the day instead of collapsing by lunchtime.

This edition is supplied in a clear amber PET pump bottle with a white lotion pump, scented with a bergamot and white-tea floral fragrance.

Key Benefits

• Lifts fine hair at the root and holds volume longer
• Makes individual strands feel thicker without coating them
• Weightless formula — no flatness or greasy root after drying
• Improves body and grip for easier styling
• Leaves hair clean, bouncy and full of movement

Key Actives

• Hydrolyzed Wheat Protein
• Biotin
• Panthenol
• Panthenyl Hydroxypropyl Steardimonium Chloride
• Polyquaternium-10

How to Use

Apply to wet hair, massage at the scalp to build lather, and rinse. For maximum lift, blow-dry with the head upside down and lift the roots with a round brush.

Texture & Hair Type

• Texture: Light, low-viscosity gel with a fresh bergamot and white-tea aroma
• Hair Type: Fine, flat and limp hair that lacks body at the root
• Fragrance: Bergamot White Tea Floral
• Packaging: 400 mL / 13.5 fl oz clear amber PET pump bottle + white lotion pump (300 / 400 / 500 mL available)

Claims & Positioning

• 400 mL / 13.5 fl oz
• Sulfate-based, mild co-surfactant system
• Paraben-free
• Silicone-free
• Vegan formula
• Colour-safe
• Cruelty-free
• pH 5.5 (target)
• OEM / ODM available

OEM / ODM Customization

Thickening polymer and protein levels, foam density, viscosity and fragrance are all adjustable. A silicone-free version is standard; a matched volumising conditioner is also available.